System and method for tracking property transactions and linking to buyers

A system configured to provide targeted advertising, the system comprising:

• one or more processors configured to execute computer program components, the computer program components comprising:
• a transaction correlation component configured to determine a correlation between a first transaction and a first device identifier, wherein the first transaction is related to one or more stages of a prospective real estate purchase, wherein the first device identifier identifies a first computing device related to the prospective real estate purchase;
• a characteristics component configured to determine one or more characteristics of prospective real estate purchases such that the characteristics component is configured to determine one or more characteristics of the prospective real estate purchase;
• a request component configured to obtain, from a demand-side platform, a request for a set of device identifiers that identify computing devices related to prospective real estate purchases, wherein the request includes one or more specified criteria for one or more characteristics of the prospective real estate purchases;
• a criteria component configured to determine a set of device identifiers that identify computing devices related to the prospective real estate purchases that satisfy the one or more specified criteria included in the request, wherein the prospective real estate purchases include the prospective real estate purchase, and wherein the set of device identifiers includes the first device identifier;
• a transmission component configured to initiate, responsive to obtaining the request, a response including the determined set of device identifiers in exchange for revenue from the demand-side platform;
• and
• a report component configured to determine a set of content providers that provided information relevant to the one or more stages of the prospective real estate purchase, wherein the report component is further configured to determine compensation for the individual ones of the set of content providers, wherein the compensation is based on the revenue from the demand-side platform for the response.

A computer-implemented method to provide targeted advertising, the method being implemented in a computer system that includes one or more physical processors, the method comprising:

• determining, on the one or more physical processors, a correlation between a first transaction and a first device identifier, wherein the first transaction is related to one or more stages of a prospective real estate purchase, wherein the first device identifier identifies a first computing device related to the prospective real estate purchase;
• obtaining, from a demand-side platform, a request for one or more characteristics of the prospective real estate purchase;
• initiating a response including the determined one or more characteristics in exchange for revenue from the demand-side platform;
• determining a set of content providers that provided information relevant to the one or more stages of the prospective real estate purchase;
• and
• determining compensation for the individual ones of the set of content providers, wherein the compensation is based on the revenue from the demand-side platform for the response.

A computer-implemented method to provide targeted advertising, the method being implemented in a computer system that includes one or more physical processors, the method comprising:

• determining, on the one or more physical processors, a correlation between a first transaction and a first device identifier, wherein the first transaction is related to one or more stages of a prospective real estate purchase, wherein the first device identifier identifies a first computing device related to the prospective real estate purchase;
• determining one or more characteristics of prospective real estate purchases such that the characteristics component is configured to determine one or more characteristics of the prospective real estate purchase;
• obtaining, from a demand-side platform, a request for a set of device identifiers that identify computing devices related to prospective real estate purchases, wherein the request includes one or more specified criteria for one or more characteristics of the prospective real estate purchases;
• determining a set of device identifiers that identify computing devices related to the prospective real estate purchases that satisfy the one or more specified criteria included in the request, wherein the prospective real estate purchases include the prospective real estate purchase, and wherein the set of device identifiers includes the first device identifier;
• initiating a response including the determined set of device identifiers in exchange for revenue from the demand-side platform;
• determining a set of content providers that provided information relevant to the one or more stages of the prospective real estate purchase;
• and
• determining compensation for the individual ones of the set of content providers, wherein the compensation is based on the revenue from the demand-side platform for the response.