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AssigneeAdobe Systems Incorporated
InventorsAnandhavelu N, Archit Agrawal, Soumak Datta, Shaik Naseerbaba, Ritwik Sinha, Atanu Sinha
Estimating the term…
Techniques described herein relate to calculating the effectiveness or marketing “lift” of online social media promotions (e.g., Tweets® made on Twitter® or postings made on Facebook®), based on the impact that any such promotion is measured to have, after the promotion is made. Key performance indicators (KPI) for online social media marketing efforts may be established or updated based on such calculations. The techniques disclosed herein may also provide a direct way of measuring impact of an online social media promotion on brand awareness among an online social media audience. This may be accomplished while taking into account any effects of other promotions that have been made or are being made contemporaneously on the online social media platform or other non-social media marketing efforts.
A computer implemented method of measuring performance of a promotion made by a handle in an online social media platform, the method comprising:
A system comprising:
A non-transitory computer program product having instructions encoded thereon that when executed by one or more computer processors cause a process to be carried out, the process comprising:
Dependencies are inferred from the claim text.