System and method for providing advertisement content in a media content or streaming environment

A method of optimizing advertisement content in a media content or streaming environment, comprising:

• providing, at a computer, an optimization service, for use with an advertisement server, for use in determining an advertisement content to be provided to a media device, wherein the optimization service includes
• a network optimizer functionality, which receives line-item performance data associated with delivery of advertisements by the advertisement server, and updates line-items in the advertisement server with updated values for priority, price, or other delivery criteria, and
• a relevancy optimizer functionality, which evaluates delivery of line-items, after the network optimizer has updated them, and, based on such evaluation, ranks targeting features associated with users, so that a user will receive a relevant advertisement from a plurality of advertisements that are available to be delivered;
• and
• wherein, in association with providing a stream of one or more media content items to the media device, the providing of advertisement content to the media device is determined in response to a request for an advertisement to be played at the media device.

A non-transitory computer readable storage medium, including instructions stored thereon which when read and executed by one or more computers cause the one or more computers to perform the steps comprising:

• providing, at a computer, an optimization service, for use with an advertisement server, for use in determining an advertisement content to be provided to a media device, wherein the optimization service includes
• a network optimizer functionality, which receives line-item performance data associated with delivery of advertisements by the advertisement server, and updates line-items in the advertisement server with updated values for priority, price, or other delivery criteria, and
• a relevancy optimizer functionality, which evaluates delivery of line-items, after the network optimizer has updated them, and, based on such evaluation, ranks targeting features associated with users, so that a user will receive a relevant advertisement from a plurality of advertisements that are available to be delivered;
• and
• wherein, in association with providing a stream of one or more media content items to the media device, the providing of advertisement content to the media device is determined in response to a request for an advertisement to be played at the media device.