Systems and methods for visualizing performance, performing advanced analytics, and invoking actions with respect to a financial institution

A system comprising one or more processing devices and one or more memory devices coupled to the one or more processing devices, the memory devices storing executable code effective to cause the one or more processors to:

• (a) calculate for each customer record of a first plurality of customer records, a metric as a function of customer banking actions recorded in the each customer record, each customer record of the first plurality of customer records further including a set of attributes describing a customer corresponding to the each customer record;
• (b) identify a second plurality of customer records from the first plurality of customer records having, the metric of the customer records of the second plurality of customer records meeting a threshold condition;
• (c) receive one or more action identifiers;
• (d) segment the second plurality of customer records into one or more action segments each corresponding to one of the one or more action identifiers and a control segment that does not correspond to any of the one or more action identifiers;
• and
• (e) invoke performance of actions corresponding to the one or more action identifiers with respect to customers corresponding to customer records in the one or more action segments;
• (f) recalculate the metric for the second plurality of customer records;
• and
• (g) generate one or more cluster equations each outputting a value that is a function of the set of attributes, the generating the one or more cluster equations including performing at least one of chi-squared logistic regression and random forests regression with respect to each of the action segments using the metric calculated at (f).