System and method for market research within a social network

A system comprising at least one processor executing instructions causing a server computer, coupled to an electronic network, to:

• run, within an active memory of the server computer, a data collection module executing at least one data query aggregating, from a plurality of data sources and through the electronic network:
• a plurality of user profile data defining a user of a client computer coupled to the electronic network;
• and
• a plurality of product profile data defining a plurality of products or services;
• run, within the active memory of the server computer, a graph generation module defining at least one user feature in the plurality of user profile data common to at least one product feature in the plurality of product profile data, wherein a first product in the plurality of products or services, and sharing a greatest number of features with the user profile data, is closest, in proximity, within a generated graph, to the user;
• run, within the active memory of the server computer, a product suggestion module rendering a user interface comprising:
• the first product;
• a first user interface control encoding a positive response to the first product;
• and
• a second user interface control encoding a negative response to the first product;
• transmit, via the electronic network, the user interface to the client computer;
• decode a transmission received via the electronic network and encoding the positive response or the negative response;
• responsive to the transmission encoding the positive response, render the user interface comprising a second product sharing a greatest number of features and closest in proximity with the first product within the generated graph;
• responsive to the transmission encoding the negative response:
• re-generate the graph, wherein the second product sharing the greatest number of features with the user, but not with the first product, is closest in proximity, within the generated graph, to the user;
• render the user interface comprising the second product.

A method comprising the steps of:

• running, within an active memory of a server computer coupled to an electronic network, a data collection module executing at least one data query aggregating, from a plurality of data sources and through the electronic network:
• a plurality of user profile data defining a user of a client computer coupled to the electronic network;
• and
• a plurality of product profile data defining a plurality of products or services;
• running, within the active memory of the server computer, a graph generation module defining at least one user feature in the plurality of user profile data common to at least one product feature in the plurality of product profile data, wherein a first product in the plurality of products or services, and sharing a greatest number of features with the user profile data, is closest, in proximity, within a generated graph, to the user;
• running, within the active memory of the server computer, a product suggestion module rendering a user interface comprising:
• the first product;
• a first user interface control encoding a positive response to the first product;
• and
• a second user interface control encoding a negative response to the first product;
• transmitting, by the server computer, via the electronic network, the user interface to the client computer;
• decoding, by the server computer, a transmission received via the electronic network and encoding the positive response or the negative response;
• responsive to the transmission encoding the positive response, rendering, by the server computer, the user interface comprising a second product sharing a greatest number of features and closest in proximity with the first product within the generated graph;
• responsive to the transmission encoding the negative response:
• re-generating, by the server computer, the graph, wherein the second product sharing the greatest number of features with the user, but not with the first product, is closest in proximity, within the generated graph, to the user;
• rendering, by the server computer, the user interface comprising the second product.