Occasion-based consumer analytics

A machine-readable storage device comprising code operable, when executed by one or more processors, to:

• identify a corpus of text data comprising a plurality of sentences;
• parse words of the plurality of sentences to determine, for each word, a corresponding meaning;
• determine that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence;
• determine that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence;
• determine a relationship between the product or service and the particular occasion based on the particular sentence;
• determine that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence;
• and
• generate consumer analytics data to identify the relationship between the product or service and the particular occasion.

A system comprising:

• one or more processor devices;
• one or more memory elements;
• a consumer analytics system, executable by the one or more processors to:
• identify a corpus of text data comprising a plurality of sentences;
• parse words of the plurality of sentences to determine, for each word, a corresponding meaning;
• determine that a particular one of the plurality of sentences corresponds to a particular occasion based on the determined meanings of one or more words of the particular sentence;
• determine that the particular sentence references a product or service based on the determined meanings of one or more words of the particular sentence;
• determine a relationship between the product or service and the particular occasion based on the particular sentence;
• determine that one or more words of the particular sentence indicate a psychological characteristic of an author of the particular sentence;
• and
• generate consumer analytics data to identify the relationship between the product or service and the particular occasion.