Payment application with merchant physical location personalization

A method for providing a payment application personalized for a merchant physical location, comprising:

• providing, by a payment application provider device through a network for display on a first merchant device, a merchant personalization graphical user interface (GUI) that includes a plurality of merchant personalization elements that are configured to receive merchant physical location personalization information;
• receiving, by the payment application provider device through the plurality of merchant personalization elements on the merchant personalization GUI and from the first merchant device, first merchant physical location personalization information;
• storing, by the payment application provider device in a database, the first merchant physical location personalization information in association with a first merchant physical location identified by the first merchant device;
• identifying, by the payment application provider device through the network based on communications with a first customer device that is providing a payment application, a first customer location;
• determining, by the payment application provider device, the first customer location is within a predetermined distance of the first merchant physical location;
• retrieving, by the payment application provider device in response to determining the first customer location is within the predetermined distance of the first merchant physical location, the first merchant physical location personalization information for the first merchant physical location from the database;
• and
• providing, by the payment application provider device through the network for display on the first customer device, at least one personalized first merchant physical location screen on the payment application using the first merchant physical location personalization information such that the at least one personalized first merchant physical location screen is branded for the first merchant physical location, wherein the at least one personalized first merchant physical location screen is configured to send an instruction to make a payment from a first customer account associated with the first customer device to a first merchant account associated with the first merchant physical location.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

• providing, through a network for display on a first merchant device, a merchant personalization graphical user interface (GUI) that includes a plurality of merchant personalization elements that are configured to receive merchant physical location personalization information;
• receiving, through the plurality of merchant personalization elements on the merchant personalization GUI and from the first merchant device, first merchant physical location personalization information;
• storing, in a database, the first merchant physical location personalization information in association with a first merchant physical location identified by the first merchant device;
• identifying, through the network based on communications with a first customer device that is providing a payment application, a first customer location;
• determining the first customer location is within a predetermined distance of the first merchant physical location;
• retrieving, in response to determining the first customer location is within the predetermined distance of the first merchant physical location, the first merchant physical location personalization information for the first merchant physical location from the database;
• and
• providing, through the network for display on the first customer device, at least one personalized first merchant physical location screen on the payment application using the first merchant physical location personalization information such that the at least one personalized first merchant physical location screen is branded for the first merchant physical location, wherein the at least one personalized first merchant physical location screen is configured to send an instruction to make a payment from a first customer account associated with the first customer device to a first merchant account associated with the first merchant physical location.