Information Targeting Systems and Methods

A method performed by a trusted system comprising a processor and a non-transitory computer-readable storage medium storing instructions that, when executed by the processor, cause the trusted system to perform the method, the method comprising:

• receiving, at an interface of the trusted system, from a device, personal information relating to a user of the device, the personal information being provided by a plurality of trusted components included in a plurality of applications executing on the device;
• generating, based on the personal information, a profile relating to the user, the profile comprising first level interest information relating to the user derived from at least one or more inferences based on the personal information, wherein generating the profile further comprises:
• accessing an interest taxonomy database;
• identifying one or more second level interests included in the interest taxonomy database associated with the first level interest information, and
• including the one or more second level interests in the profile;
• receiving, by the interface, a plurality of content items;
• selecting, based at least in part on the first level interest information and the one or more second level interests included in the profile, a content item of the plurality of content items;
• and
• transmitting, from the interface, the selected content item to the user device for rendering by the device.

A non-transitory computer-readable storage medium storing instructions that, when executed by a processor of a trusted system, cause the processor to:

• receive from a device, personal information relating to a user of the device, the personal information being provided by a plurality of trusted components included in a plurality of applications executing on the device;
• generate, based on the personal information, a profile relating to the user, the profile comprising first level interest information relating to the user derived from at least one or more inferences based on the personal information, wherein generating the profile further comprises:
• accessing an interest taxonomy database;
• identifying one or more second level interests included in the interest taxonomy database associated with the first level interest information, and
• including the one or more second level interests in the profile;
• receiving, by the interface, a plurality of content items;
• select, based at least in part on the first level interest information and the one or more second level interests included in the profile, a content item of the plurality of content items;
• and
• transmit, from the interface, the selected content item to the user device for rendering by the device.