Personalizing user interface (ui) elements

A machine readable, tangible, and non-transitory medium having information recorded thereon to personalize one or more user interface (UI) elements, where the information, when read by the machine, causes the machine to perform at least the following:

• receiving data related to a user and context data including information related to a webpage or an application to be accessed by the user on a user device, wherein the webpage or the application includes one or more UI elements;
• obtaining user-and-context modeling data related to a plurality of users and a plurality of webpages and applications;
• and
• determining a personalized property with respect to at least one of the one or more UI elements to be used to present the webpage or the application at the user device based on the data related to the user and the context data in accordance with the user-and-context modeling data.

A system to personalize one or more user interface (UI) elements, the system comprising:

• a communication platform configured to receive data related to a user and context data including information related to a webpage or an application to be accessed by the user on a user device, wherein the webpage or the application includes one or more UI elements;
• a modeling data unit configured to obtain user-and-context modeling data related to a plurality of users and a plurality of webpages and applications;
• and
• a UI personalization engine configured to determine a personalized property with respect to at least one of the one or more UI elements to be used to present the webpage or the application at the user device based on the data related to the user and the context data in accordance with the user-and-context modeling data.