Personalized content sharing

An apparatus comprising:

• a memory;
• and
• a processing device communicably coupled to the memory, the processing device to execute instructions to:
• receive, from a first computing device of a first user, a request pertaining to a video;
• determine affinity scores corresponding to a first plurality of other users that are contacts of the first user, the determining based on affinities of the first plurality of other users for the video;
• and
• provide, to the first computing device, a prompt to the first user to share the video with at least one second user of the first plurality of other users, the at least one second user determined based on the affinity scores.

A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to:

• receive, from a first computing device of a first user, a request pertaining to a video;
• determine, using the processing device, affinity scores corresponding to a first plurality of other users that are contacts of the first user, the determining based on affinities of the first plurality of other users for the video;
• and
• provide, to the first computing device, a prompt to the first user to share the first video with at least one second user of the first plurality of other users, the at least one second user determined based on the affinity scores.