Flexible targeting

A system comprising:

• a processor;
• and
• a memory device holding an instruction set executable on the processor to cause the system to perform operations comprising:
• receiving, via a user interface, a user specification of targeting criteria defining a targeted segment of members of an online social networking service for an A/B experiment
• identifying a set of members of the online social networking service satisfying the user-specified targeting criteria, based on member profile attributes of the set of members;
• receiving, via the user interface, a user specification of allocation criteria defining one or more variants of an A/B experiment and one or more corresponding allocation percentages;
• assigning, to each of the user-specified variants, a subset of the set of members corresponding to the user-specific allocation percentage associated with the respective user-specified variant;
• and
• recording, in a database, at least one data record associated with each of the variants, each data record indicating the subset of the set of members assigned to the respective variant.

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• receiving, via a user interface, a user specification of targeting criteria defining a targeted segment of members of an online social networking service for an A/B experiment
• identifying a set of members of the online social networking service satisfying the user-specified targeting criteria, based on member profile attributes of the set of members;
• receiving, via the user interface, a user specification of allocation criteria defining one or more variants of an A/B experiment and one or more corresponding allocation percentages;
• assigning, to each of the user-specified variants, a subset of the set of members corresponding to the user-specific allocation percentage associated with the respective user-specified variant;
• and
• recording, in a database, at least one data record associated with each of the variants, each data record indicating the subset of the set of members assigned to the respective variant.