Method and apparatus for advertisement screening
AssigneeFord Global Technologies, LLC
InventorsYimin LIU, Perry Robinson MACNEILLE, Oleg Yurievitch GUSIKHIN
Life of this patent
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Abstract
A system includes a processor configured to initiate a new user-model for advertising evaluation based on a user request. The processor is also configured to add basic user demographic information to the model. The processor is further configured to update the model based on user responses to advertisements presented during a drive in which the model is in use and utilize the model to filter or select advertisements in drives having some correspondence to identifying traits associated with the model.
Claims20
A system comprising:
- a processor configured to:
- access a plurality of driver-specific advertising models;
- determine an appropriate accessed model for utilization in advertisement selection, based on current drive context matching drive context aspects associated with the accessed models;
- select an advertisement for which favorable response has been previously recorded, when drive context matches previously recorded drive context under which the favorable response was recorded, indicated by the determined model;
- and
- present the advertisement.
A system comprising:
- a processor configured to:
- access a plurality of driver-specific advertising models;
- determine an appropriate model for update, based on current drive context matching drive context aspects associated with the accessed models;
- present an advertisement;
- receive a user response or non-response to the advertisement;
- and
- update the model based on the user response or non-response, to reflect a user preference for the advertisement under the current drive context as indicated by the response or non-response.
A computer-implemented method comprising:
- selecting an advertisement, based on an advertising model, the advertising model determined for utilization from a plurality of advertising models based on a current drive context matching drive context aspects associated with the determined advertising model, wherein the selecting is based on an advertisement for which favorable response has been previously recorded, as indicated by the determined advertising model;
- and
- presenting the selected advertisement.
Dependencies are inferred from the claim text.