Real-time inter and intra outlet trending

A method comprising:

• receiving, from a requestor via a network, a request for a sales report dataset with regard to a product group definition stored in a database;
• and
• retrieving, from a database, product sales data for a current period for products of the identified product group definition to form a sales report dataset;
• and
• transmitting, via the network to the requestor, the requested sales report dataset.

A system comprising:

• at least one processor;
• at least one network interface device;
• and
• at least one memory device, including instructions that, when executed on the at least one processor, cause the processor to perform data processing activities comprising:
• receiving, from a requestor via the at least one network interface device, a request for a sales report dataset with regard to a product group definition stored in a database;
• and
• retrieving, from a database, product sales data for a current period for products of the identified product group definition to form a sales report dataset;
• and
• transmitting, via the at least one network interface device to the requestor, the requested sales report dataset.