Systems, methods, and computer programs for providing integrated calendar/conferencing with targeted content management and presentation

A method for providing an integrated calendar/conferencing service via a computer network, the method comprising:

• a conferencing system storing a user account comprising conference event data for one or more scheduled online conferences;
• receiving calendar event data associated with the user from one or more remote application providers;
• analyzing the received calendar event data and the stored conference event data associated with the user and, in response, selecting matching custom content from a database to be presented to the user;
• and
• presenting an integrated calendar/conferencing view to a mobile application running on a portable communication device operated by the user, the integrated calendar/conferencing view simultaneously displaying the calendar event data received from the one or more remote application providers and the conference event data in a first display portion and a custom content area in a second display portion, the custom content area comprising the matching custom content corresponding to one or more of the calendar event data and the conference event data displayed in the first display portion.

A computer program embodied in a computer-readable medium and executed by a processor, the computer program for providing an integrated calendar/conferencing service, the computer program comprising logic configured to:

• launch a mobile application and authenticate a user with a conferencing system via a communication network, the user having a user account comprising conference event data for one or more scheduled online conferences being managed and controlled by the conferencing system;
• determine a current portion of the conference event data to be displayed to the user via the mobile application;
• send a request to the conferencing system via the communication network for calendar event data associated with the user and corresponding to the current portion of the conference event to be retrieved by the conferencing system from one or more remote applications;
• in response to the request, receive from the conferencing system the corresponding calendar event data and targeted presentation content retrieved from a server database, the targeted presentation content selected to match one or more keywords identified from the current portion of the conference event data and the corresponding calendar event data;
• and
• display the current portion of the conference event data and the corresponding calendar event data as an integrated calendar/conference view in a first display portion of the mobile application and simultaneously display the matching targeted presentation content in a second display portion.