System and Method for Assessing Risk and Marketing Potential Using Industry-Specific Operations Management Transaction Data

A system for assessing risk and marketing potential using industry-specific operations management transaction data, comprising:

• a. a data collection server and associated data collection database capable of:
• i. extracting and normalizing the operational transaction data of at least one sample entity using pre-created, industry-specific data extraction and normalization schema, respectively;
• ii. storing the normalized operational transaction data with metadata identifying the at least one sample entity in the data collection database;
• b. a data aggregation server and associated data aggregation database wherein the data aggregation server is in communication with at least one data collection server associated with at least one sample entity, and capable of:
• i. aggregating the normalized operational transaction data and associated metadata collected from the at least one data collection server associated with at least one sample entity;
• ii. retrieving historical loss data associated with the at least one sample entity;
• iii. cross-correlating the historical loss data with the aggregated normalized operational transaction data and associated metadata to create a risk-weighting factor associating the observed aggregated normalized operational transaction data and associated metadata with losses;
• and
• iv. storing the risk-weighting factor.