Carpet product and process for the manufacturing of a carpet product

A carpet product comprising in sequence

• a) a primary backing material having a back side and a face side, with carpet fibers extending from the face side to form a carpet pile and also passing through the primary backing material and forming loops on the back side;
• b) a primary coating layer on the loops, comprising a vinyl acetate ethylene copolymer as the only binder, wherein the vinyl acetate ethylene copolymer comprises no comonomers other than vinyl acetate and ethylene, and present at from 542 to 1085 g/m2 (16 to 32 oz./yd2) on a dry solids basis;
• c) a secondary coating layer on the primary coating layer, comprising a styrene-butadiene copolymer as the only binder;
• and
• d) a secondary backing material on the secondary coating layer and adhered thereby to the primary coating layer.