Data Structures For Providing Customized Marketing Information
AssigneeState Farm Mutual Automobile Insurance Company
InventorsMike Fields, Robert T. Trefzger, Ramakrishna Duvvuri, Tim G. Sanidas
Life of this patent
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Abstract
A data structure in a tangible computer-readable medium having two or more prospective customer profile records; two or more comparable segment records; and an association between each of the two or more prospective customer profile records and one of the two or more comparable segment records.
Claims20
A non-transitory tangible computer readable medium encoded with processor readable instructions to perform a method for providing quantitative product information based on a subset of prospective customer profile records, the method comprising:
- providing an interactive website interface from a server to a remote user interface device, comprising a display which allows a remote user to input a subset of prospective customer profile records;
- reading the input subset of prospective customer profile records from the interactive website interface;
- segmenting existing customer profile records by developing a segmentation model based at least in part on the input subset of prospective customer profile records, said segmenting comprising:
- building a dataset of existing customer profile records;
- building a segmentation model based at least in part on the input subset of prospective customer profile records;
- testing the segmentation model against at least a subset of existing customer profile records;
- measuring the accuracy of the segmentation model;
- and
- validating the segmentation model;
- running the segmentation model to identify a segment of existing customer profile records similar to the input subset of prospective customer profile records;
- providing to the interactive website interface a product menu display of product offerings and price information for products purchased by the identified segment of existing customer profile records;
- and
- providing to the interactive website interface a display which allows a remote user to input a complete set of prospective customer profile records.
A non-transitory tangible computer readable medium encoded with processor readable instructions to perform a method for providing quantitative product information based on a subset of prospective customer profile records, the method comprising:
- reading the input subset of prospective customer profile records from the interactive website interface;
- segmenting existing customer profile records by developing a segmentation model based at least in part on the input subset of prospective customer profile records, said segmenting comprising:
- building a dataset of existing customer profile records;
- building a segmentation model based at least in part on the input subset of prospective customer profile records;
- testing the segmentation model against at least a subset of existing customer profile records;
- measuring the accuracy of the segmentation model;
- and
- validating the segmentation model;
- running the segmentation model to identify a segment of existing customer profile records similar to the input subset of prospective customer profile records;
- and
- providing a menu of product offerings and price information for products purchased by the identified segment of existing customer profile records.
Dependencies are inferred from the claim text.