Modifying merchandising flow based on user feedback

A method comprising the steps of:

• running, by a server computer coupled to an electronic network, within an active memory of the server computer, a domain name spin software engine executing a variation algorithm using at least one of a plurality of variation techniques;
• generating, by the server computer, according to the variation algorithm, a first suggested domain name by modifying a requested domain name using a first variation technique in the plurality of variation techniques;
• rendering, by the server computer, a user feedback interface comprising:
• the first suggested domain name;
• a first user interface control encoding a positive response to the first variation technique;
• and
• a second user interface control encoding a negative response to the first variation technique;
• transmitting, by the server computer, via the electronic network, the user feedback interface to a client computer;
• decoding, by the server computer, a transmission received via the electronic network and encoding the positive response or the negative response;
• rendering, by the server computer, a second user interface marketing a plurality of domain names customized to a user operating the client computer, the second user interface comprising:
• a recommended domain name list, each recommended domain name being personalized to the user according to the positive response or the negative response to the first variation technique;
• or
• a domain name list comprising a plurality of domain names, each domain name having received a plurality of positive responses from a plurality of users of the domain name spin software engine, each of the plurality of users sharing at least one common user profile attribute with the user.