US 2016/0239880 A1 · WEB ADVERTISING PROTECTION SYSTEM

Abstract

A method and associated system removes identifiable attributes from displayed advertising content, and instead locates these attributes within the isolated memory area that is accessible only the embedded Javascript™. Steps are taken to ensure that the displayed advertising content is correctly formatted, and Javascript™ routines are used to emulate the normal interactive functionality of the ad. Because the identifiable attributes of the ad content are now located in the isolated world of the embedded Javascript™, it is not possible for a web browser plugin executing in isolated world to access them. In this way, it becomes impossible for an ad blocking tool to automatically identify and remove such advertising content.

Claims18

Dependent claims

A method for rendering a webpage within a browser environment, the webpage being formed from a plurality of code elements provided within a webpage document, the plurality of code elements comprising at least one element identifiable as a non-visible element, the non-visible elements being associated code instructions that when executed by a web browser result in the non-visible element not being displayed in the browser, the method comprising:

parsing code within the webpage document to identify at least one of the identifiable non-visible elements and
for each identified non-visible element, generating a version of that non-visible element, the version of that non-visible element being associated with code instructions that will allow a subsequent displaying of the version of the non-visible element within the webpage when executed by the web browser.

Dependencies are inferred from the claim text.

Web advertising protection system

Life of this patent

Web advertising protection system

Life of this patent

Abstract

Claims18