Preference assessment for decison alternatives

A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

• prompting a user to submit a pair of identifiers that identify a pair of decision alternatives via a user interface displayed to the user;
• receiving the pair of identifiers via the user interface, the pair including a first identifier of a first decision alternative and a second identifier of a second decision alternative;
• prompting the user to submit factual descriptors via the user interface, each of the factual descriptors specifying a fact that describes exactly one of the pair of decision alternatives;
• receiving the factual descriptors via the user interface;
• by at least one processor of the machine, generating screens to be displayed in the user interface, each of the screens including four areas among which are:
• a first area that depicts the first identifier of the first decision alternative, a second area that depicts the second identifier of the second decision alternative, a third area that depicts an evaluative descriptor, and a fourth area that depicts an opposite descriptor of the evaluative descriptor, each of the screens enabling assignment of a different factual descriptor from the received factual descriptors to at least one of the four areas;
• for each of the screens, causing the user interface to display the screen and receiving an assignment of the corresponding factual descriptor to at least one of the four areas of the screen;
• and
• by at least one processor of the machine, generating and providing a report that indicates a preference by the user for the first decision alternative over the second decision alternative, the generating being based on the assignments for each of the screens.

A system comprising:

• a user interface module comprising at least one processor and configured to:
• prompt a user to submit a pair of identifiers that identify a pair of decision alternatives via a user interface displayed to the user;
• receive the pair of identifiers via the user interface, the pair including a first identifier of a first decision alternative and a second identifier of a second decision alternative;
• prompt the user to submit factual descriptors via the user interface, each of the factual descriptors specifying a fact that describes exactly one of the pair of decision alternatives;
• and
• receive the factual descriptors via the user interface;
• an assessment generation module comprising at least one processor and configured to generate screens to be displayed in the user interface, each of the screens including four areas among which are:
• a first area that depicts the first identifier of the first decision alternative, a second area that depicts the second identifier of the second decision alternative, a third area that depicts an evaluative descriptor, and a fourth area that depicts an opposite descriptor of the evaluative descriptor, each of the screens enabling assignment of a different factual descriptor from the received factual descriptors to at least one of the four areas;
• the user interface module being configured to, for each of the screens, cause the user interface to display the screen and receive an assignment of the corresponding factual descriptor to at least one of the four areas of the screen;
• and
• an assessment analysis module comprising at least one processor and configured to generate and provide a report that indicates a preference by the user for the first decision alternative over the second decision alternative, the generating being based on the assignments for each of the screens.