Facilitating Commerce Related to Streamed Content Including Video

A computer system for providing contextual marketing information to a user of digital media content from a digital media site (DMS) displaying on a DMS user interface a plurality of program icons, comprising:

• (a) at least one application server capable of providing a user interface overlay, via a communications network, to a computing device, the computing device configured to communicate with the user of the digital media content;
• (b) at least one contextual commerce database comprising contextual categories related to the digital media content, the contextual commerce database communicatively coupled to the at least one application server via the communications network;
• (c) a processor disposed in communication with the application server, wherein the processor is programmed to perform:
• i. receiving a request for contextual marketing information from the computing device via the user interface overlay when hovering over a respective one program icon of the plurality of program icons displayed by the DMS user interface of the DMS, the user interface overlay overlaid on the DMS user interface and also providing a first option to receive a program associated with the respective one program icon and a second option to receive the contextual marketing information associated with the respective one program icon;
• ii. receiving metadata associated with the digital media content;
• iii. communicating the metadata regarding the digital media content to the contextual commerce database via the communications network;
• iv. receiving contextual categories from the contextual commerce database, wherein the contextual categories are in part based on the metadata associated with the digital media content;
• v. overlaying a user interface overlay containing the contextual categories on the computing device;
• vi. receiving a user input of a contextual category;
• vii. connecting the computing device to a website associated with the contextual category presenting contextual marketing information;
• wherein the application server is operated by a service provider;
• and
• wherein the contextual marketing information is chosen from vendor offerings provided by the plurality of vendors.

A non-transitory computer readable storage medium for storing computer readable instructions, the computer readable instructions for causing a computer to provide contextual marketing information to a user of digital media, the computer readable instructions comprising:

• logic configured to display a plurality of program icons by a digital media site user interface in a digital media site (DMS);
• logic configured to present a user interface overlay on the DMS when hovering over a respective one program icon of the plurality of program icons displayed by the DMS user interface, the user interface overlay overlaid on the DMS user interface and also providing a first option to receive a program associated with the respective one program icon and a second option to receive contextual marketing information associated with the respective one program icon;
• logic configured to receive, via the user interface overlay, a user input requesting the contextual marketing information;
• logic configured to generate contextual categories;
• logic configured to present contextual categories to the user within the user interface overlay;
• logic configured to receive a user selection of a contextual category;
• and
• logic configured to, within the user interface overlay, present the user with contextual marketing information associated with the selected contextual category;
• wherein the contextual marketing information is chosen from vendor offerings provided by a plurality of affiliated vendors.