Content item receiver module and method

A content item receiver module operative for a content item delivery system, configured to operate in a first and second mode:

• the first mode operative to drive a display apparatus to display a received content item;
• the second mode operative for a specified time window to display on a display apparatus a plurality of linked content items in the specified time window, each of the linked content items having a duration less than the specified time window and having a corresponding content item identifier, and to respond to a prompt signal to initiate a display option to display on the display apparatus of a long form content item associated with one of the plurality of linked content items, wherein the long form content item having a greater duration than the associated linked content item.