System and method for building and tracking audience segments

A computer-implemented method for tracking an audience segment, the method comprising:

• gathering target data, the target data comprising content data that conforms to a set of tracking criteria, the content data created by a set of data sources;
• building an audience segment, the audience segment comprising a set of individual profiles, each individual profile in the audience segment comprising:
• biographical information that conforms to a set of audience segment criteria, the biographical information associated with a particular data source;
• contextual data that conforms to the audience segment criteria, the contextual data associated with the particular data source;
• and
• target data created by the particular data source;
• and
• tagging the audience segment with a set of metadata, such that the audience segment can be discretely tracked.

A system for building an audience segment, the system comprising:

• a processor;
• and
• at least one computer program residing on the processor;
• wherein the computer program is stored on a non-transitory computer readable medium having computer executable program code embodied thereon, the computer executable program code configured to:
• build a set of individual profiles, each individual profile comprising biographical information and contextual data, the biographical information associated with a data source, the contextual data associated with the data source;
• build an audience segment, the audience segment comprising a set of individual profiles, each individual profile in the audience segment comprising biographical information conforming to a set of audience segment criteria and contextual data conforming to the audience segment criteria;
• and
• tag the audience segment with a set of metadata, such that the audience segment can be discretely tracked.