US 2015/0149588 A1 · SYSTEMS AND METHODS FOR CUSTOMIZING SERVICES TO USERS ON MOBILE TECHNOLOGY PLATFORMS USING PERSONAS

Abstract

A method for customizing a service to a user on a mobile technology platform based on an inferred context is presented. The method comprises identifying activities performed by a user of the mobile technology platform; inferring a current context of the user based on the identified activities and data about the user collected from at least one of the mobile technology platforms and at least one device associated with the user; and customizing the service to the user based on the inferred context.

Claims26

Dependent claims

A method for customizing a service to a user on a mobile technology platform based on an inferred context, comprising:

identifying activities performed by a user of the mobile technology platform;
inferring a current context of the user based on the identified activities and data about the user collected from at least one of the mobile technology platforms and at least one device associated with the user;
and
customizing the service to the user based on the inferred context.

1 more element

Dependencies are inferred from the claim text.

Facts

Application

14/615,095Filed 5 Feb 2015

Priority

28 Feb 2012

Published

28 May 2015

Term ends

Not estimatedThe source records don’t support an estimate.

Classification12 codes

H04L 67/535
Network services: tracking the activity of the user
H04W 4/02
Services specially adapted for wireless communication networks; Facilities therefor: services making use of location information
G06F 16/951
Retrieval from the web: indexing; Web crawling techniques
G06Q 30/0269
Targeted advertisements: based on user profile or attribute

Systems and methods for customizing services to users on mobile technology platforms using personas

Life of this patent

Systems and methods for customizing services to users on mobile technology platforms using personas

Life of this patent

Abstract

Claims26