Methods and apparatus for associating interest tags with media items based on social diffusions among users

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
• process and/or facilitate a processing of one or more user profiles to determine one or more interest tags relating to one or more users;
• determine one or more social diffusions of one or more media items among the one or more users;
• and
• cause, at least in part, an association of the one or more media items with the one or more interest tags based, at least in part, on the one or more social diffusions.

A method comprising:

• processing and/or facilitating a processing of one or more user profiles to determine one or more interest tags relating to one or more users;
• determining one or more social diffusions of one or more media items among the one or more users;
• and
• causing, at least in part, an association of the one or more media items with the one or more interest tags based, at least in part, on the one or more social diffusions.

A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to perform at least:

• processing and/or facilitating a processing of one or more user profiles to determine one or more interest tags relating to one or more users;
• determining one or more social diffusions of one or more media items among the one or more users;
• and
• causing, at least in part, an association of the one or more media items with the one or more interest tags based, at least in part, on the one or more social diffusions.