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US 2015/0149299 A1Published application
System and Method for Providing Relevant Advocate Endorsements in Digital Media
OwnerRobert G. Fuggettainventor
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Abstract
A system and method are disclosed for displaying relevant advocate endorsements in paid or other digital media.
Claims9
A computer-implemented method of providing relevant endorsements in digital media, the method comprising:
- receiving user input through digital media associated with a company, product or service;
- determining one or more characteristics of the user through at least one of the digital media or a known user profile;
- automatically obtaining an advocate endorsement associated with the company, product or service based on the one or more characteristics of the user;
- and
- providing the advocate endorsement to the user through the digital media, where the method is performed by one or more hardware processors.
2 more elements
An advocate ad system comprises:
- a content management module configured to obtain and store advocate content;
- a recognition module configured to automatically obtain an advocate endorsement associated with a company, product or service based on one or more characteristics of a user that are similar to an advocate;
- and
- an ad server for delivering the advocate content to the user.
1 more element
Dependencies are inferred from the claim text.