Presence-based content recommendations and advertising

A home service gateway, comprising:

• an antenna configured to receive one or more wireless signals from one or more user devices;
• one or more memories that store computer-executable instructions;
• and
• a one or more processors configured to access the one or more memories, wherein at least one of the one or more processors is further configured to execute the computer-executable instructions to:
• determine, based at least in part on the one or more wireless signals, an identity of one or more users;
• identify an advertisement (ad) avail;
• generate, based at least in part on identifying the ad avail, an ad request, the ad request including the identity of the one or more users;
• transmit the ad request;
• and
• receive, responsive to the ad request, a playlist associated with an ad selected based at least in part on the identity of the one or more users.

A method, comprising:

• receiving, by an ad (advertisement) decision server comprising one or more processors, an ad request, wherein the ad request includes the identity of at least one user for whom the ad is to be targeted;
• determining, by the ad decision server, information associated with the at least one user;
• identifying, by the ad decision server, a plurality of ads available for rendering to the at least one user;
• selecting, by the ad decision server, an ad from the plurality of ads based at least in part on the information associated with the user;
• transmitting, by the ad decision server, an identifier of the selected ad.

An advertisement (ad) decision server, comprising:

• one or more memories that store computer-executable instructions;
• and
• a one or more processors configured to access the one or more memories, wherein at least one of the one or more processors is further configured to execute the computer-executable instructions to:
• receive an ad request, wherein the ad request includes the identity of at least one user for whom the ad is to be targeted;
• determine information associated with the at least one user;
• identify a plurality of ads available for rendering to the at least one user;
• select an ad from the plurality of ads based at least in part on the information associated with the user;
• transmit an identifier of the selected ad.