Advertisement storage method and advertisement insertion method, device, and system

An advertisement insertion method, comprising:

• receiving placement requirement information of advertisement content and identification information of a storage space corresponding to the advertisement content which are sent by an advertisement policy and charging control function, wherein the placement requirement information comprises one or more items of a matching keyword, a placement area, placement object information, a placement time segment, and a matching trigger event;
• if attribute information of data to be fed back to a user satisfies one or more items of the matching keyword, the placement area, the placement object information, and the placement time segment in the placement requirement information, inserting the advertisement content into the data, wherein the advertisement content comprises advertisement content requested in advance or in real time from an advertisement storage according to the identification information of the storage space;
• and
• if a trigger event collected by a terminal is the same as the matching trigger event in the placement requirement information, playing the advertisement content on a screen of the terminal.

An advertisement policy and charging control function, comprising:

• an advertisement identification receiving module, configured to receive identification information which is of advertisement content and is sent by an advertisement providing device;
• a description information receiving module, configured to receive description information which is of the advertisement content and is sent by the advertisement providing device, wherein the description information of the advertisement content comprises at least size information of the advertisement content;
• a preset condition determining module, configured to determine that the description information received by the description information receiving module satisfies a preset condition;
• and
• an allocation indication sending module, configured to, if the preset condition determining module determines that the description information satisfies the preset condition, send, to an advertisement storage, a space allocation indication carrying the identification information which is of the advertisement content and is received by the advertisement identification receiving module and the size information which is of the advertisement content and is received by the description information receiving module, so that the advertisement storage allocates a corresponding storage space to the advertisement content according to the identification information and the size information of the advertisement content, and that the advertisement storage requests the advertisement content from the advertisement providing device according to the identification information of the advertisement content and stores the advertisement content in the storage space;
• or configured to, if the preset condition determining module determines that the description information satisfies the preset condition, send, to an advertisement storage, a space allocation indication carrying the identification information which is of the advertisement content and is received by the advertisement identification receiving module and the size information which is of the advertisement content and is received by the description information receiving module, so that the advertisement storage allocates a corresponding storage space to the advertisement content according to the identification information and the size information of the advertisement content, generates identification information of the storage space, and sends the identification information of the storage space to the advertisement providing device, so as to receive the advertisement content pushed according to the identification information of the storage space by the advertisement providing device to the storage space, and store the advertisement content.

An advertisement insertion device, comprising:

• a placement requirement receiving module, configured to receive placement requirement information of advertisement content and identification information of a storage space corresponding to the advertisement content which are sent by an advertisement policy and charging control function, wherein the placement requirement information comprises one or more items of a matching keyword, a placement area, placement object information, and a placement time segment;
• an attribute information determining module, configured to determine that attribute information of data to be fed back to a user satisfies one or more items of the matching keyword, the placement area, the placement object information, and the placement time segment in the placement requirement information received by the placement requirement receiving module;
• and
• a data matching insertion module, configured to insert the advertisement content into the data after the attribute information determining module determines that the attribute information of the data to be fed back to the user satisfies one or more items of the matching keyword, the placement area, the placement object information, and the placement time segment in the placement requirement information received by the placement requirement receiving module, wherein the advertisement content is advertisement content requested in advance or in real time from an advertisement storage according to the identification information of the storage space received by the placement requirement receiving module.

A terminal, comprising:

• a placement requirement receiving module, configured to receive placement requirement information of advertisement content and identification information of a storage space corresponding to the advertisement content which are sent by an advertisement policy and charging control function, wherein the placement requirement information comprises a matching trigger event;
• a trigger event determining module, configured to determine that a trigger event collected by a terminal is the same as the matching trigger event in the placement requirement information;
• and
• a behavior matching insertion module, configured to play the advertisement content on a screen of the terminal after the trigger event determining module determines that the trigger event collected by the terminal is the same as the matching trigger event in the placement requirement information received by the placement requirement receiving module, wherein the advertisement content is advertisement content requested in advance or in real time from an advertisement storage according to the identification information of the storage space received by the placement requirement receiving module.