Apparatus and method for synchronizing advertisements
AssigneeTwitter, Inc.
InventorsLee Andrew Carrotte, Daniel Fairs, Andrew Wheatley Littledale, Edward Robert Littledale
Life of this patent
Estimating the term…
Loading patent…
AssigneeTwitter, Inc.
InventorsLee Andrew Carrotte, Daniel Fairs, Andrew Wheatley Littledale, Edward Robert Littledale
Estimating the term…
An apparatus and method for synchronising advertisements published on a group communications network with advertisements in a broadcast, the apparatus comprising: a receiver for receiving broadcast data; a communications interface in communication with a group communications network; a broadcast data content extractor adapted to derive search terms and advert data from the received broadcast data, the advert data relating to an advert received in the broadcast data, wherein on receipt of a query by a user of the group communications network, the query comprising one or more of the search terms, the communications interface publishes a group communication comprising at least a portion of the advert data on the group communications network.
An apparatus comprising:
An apparatus according to any preceding claim, wherein the group communication is published within a time period T from receipt of the advert data from the receiver.
An apparatus according to any preceding claim, wherein the group communication published on the group communication network is visible only to users who have not viewed a related group communication comprising the portion of the advert data.
An apparatus according to any preceding claim, further comprising an adaptive search engine arranged to:
An apparatus according to any preceding claim, wherein the advert data comprises a broadcast time and a subject of the advert.
An apparatus according to any preceding claim wherein the broadcast data is received via one or more of an antenna, an internet protocol, a digital subscriber line, a digital cable, a digital satellite and a user input.
An apparatus according to any preceding claim wherein the broadcast data includes one or more of a subtitle stream, an audio stream, a video stream and broadcast listings data.
An apparatus according to any preceding claim wherein the broadcast data is extracted from a live broadcast or a non-live broadcast stored on a storage medium.
An apparatus according to any preceding claim wherein the group communications network is a social media network.
A method comprising:
Dependencies are inferred from the claim text.