Information processing device, information processing method, and program

A computer program product for information processing, the computer program product comprising a computer readable storage medium having stored thereon:

• first program instructions programmed to receive first historical data set including:
• (i) identifying information identifying a plurality of individuals, (ii) respectively corresponding to each individual, a plurality of event series with each event series including a set of events believed to be potentially relevant to a corresponding individual's behavior, and (iii) respectively corresponding to each event series, a set of actual response value(s), with each response value numerically indicating a corresponding individual's actual behavior believed to have been potentially influenced by the corresponding event series;
• second program instructions programmed to calculate, for each event series and using a first regression model, a set of predicted response value(s), with each predicted response value numerically indicating a prediction the corresponding individual's believed to have been potentially influenced by the corresponding event series, with each predicted response value corresponding to an actual response value;
• and
• third program instructions programmed to calculate, for each corresponding actual response value and predicted response value for each event series of each individual, an interaction factor which is based upon the difference between the corresponding actual response and the predicted response value.

A computer system for information processing, the computer system comprising:

• a processor(s) set;
• and
• a computer readable storage medium;
• wherein:
• the processor set is structured, located, connected and/or programmed to run program instructions stored on the computer readable storage medium;
• and
• the program instructions include:
• first program instructions programmed to receive first historical data set including:
• (i) identifying information identifying a plurality of individuals, (ii) respectively corresponding to each individual, a plurality of event series with each event series including a set of events believed to be potentially relevant to a corresponding individual's behavior, and (iii) respectively corresponding to each event series, a set of actual response value(s), with each response value numerically indicating a corresponding individual's actual behavior believed to have been potentially influenced by the corresponding event series;
• second program instructions programmed to calculate, for each event series and using a first regression model, a set of predicted response value(s), with each predicted response value numerically indicating a prediction the corresponding individual's believed to have been potentially influenced by the corresponding event series, with each predicted response value corresponding to an actual response value;
• and
• third program instructions programmed to calculate, for each corresponding actual response value and predicted response value for each event series of each individual, an interaction factor which is based upon the difference between the corresponding actual response and the predicted response value.