Advertisement element, a method of creating an advertisement element and a method of capturing advertisement images on an advertisement element

An advertisement element comprising:

• an underside configured to be positioned on a surface;
• and
• an upper side comprising an advertisement surface with advertisement information wherein said advertisement surface comprises a plurality of protrusions, wherein each protrusion comprises a fragment of a first display surface with graphics applied to the surface, said surface and said graphics being oriented towards a first predefined viewpoint and a fragment of a second display surface with graphics applied to the surface, said surface and said graphics being oriented towards a second predefined viewpoint, and wherein the advertisement information comprises a first image composed of the combined graphics on the first display surfaces and a second image composed of the combined graphics on the second display surfaces and wherein each said fragment may comprise a visible and an occluded part of a respective said display surface when viewed from its predefined viewpoint said occluded part being a lower part of said fragment and wherein said first display surface and said second display surface is separated by an edge and wherein said edge comprises a separation line separating graphics from said first display surface and said second display surface and wherein a drop line is applied to a said occluded, lower part of a said fragment to thereby stretch the lower end of said graphics applied to said visible part of said fragment in a direction towards the lowermost part of said fragment.