Method of providing forwarding advertisement service in mobile device

A method of providing a forwarding advertisement service via a mobile device, the method being performed by a service provision server that provides an advertisement to a mobile device, in which an application program with an advertisement code inserted thereinto is installed, comprising:

• (1) inputting an advertisement forwarding signal from the mobile device;
• (2) receiving execution information for the application program installed in the mobile device;
• (3) forwarding an advertisement, allocated to the application program, to a predefined advertising medium depending on the received execution information;
• (4) receiving a display request for the forwarded advertisement from the mobile device or a user's additional device that uses the advertising medium;
• and
• (5) transmitting the advertisement forwarded at (3) or an advertisement corresponding to the forwarded advertisement to the advertising medium in response to the received display request,
• wherein the mobile device hides the allocated advertisement to be displayed during execution of the application program, and
• wherein the advertising medium is at least one of an advertising application program installed in the mobile device or the user's additional device, the user's messenger, the user's social network service (SNS), and the user's email.