Method and system for providing a coupon during an online checkout process

A coupon providing system configured to provide a coupon service on a retailer website during a checkout process of an online sale transaction, the system comprising:

• one or more processors;
• one or more communication modules adapted to communicate data;
• a program memory;
• a program memory coupled to the one or more processors and storing executable instructions including a shopping cart application having selected product objects and a clickable coupon service object that is stored in the program memory and displayed on a web page of the retailer website, the clickable coupon service object when executed by the one or more processors cause the computer system to:
• activate, at a client computing device, a clickable coupon service object included in a shopping cart application displayed at the client computing device on a web page of the retailer website;
• determine, at the client computing device, one or more selected product objects displayed in the shopping cart application;
• send, from the client computing device to a coupon hosting system via a computer network, a first data signal including an indication of the one or more selected product objects;
• receive, at the client computing device from the client computing device via the computer network and in response to the first data signal, a second data signal including a coupon object associated with at least one of the selected product objects of the shopping cart application;
• and
• retrieve a coupon code corresponding to the determined coupon object.

A tangible, on-transitory computer-readable medium storing instructions for providing a coupon service on a retailer website during a checkout process of an online sale transaction, the instructions when executed by at least one processor of a computing system cause the computing system to:

• activate, at a client computing device, a clickable coupon service object included in a shopping cart application displayed at the client computing device on a web page of the retailer website;
• determine, at the client computing device, one or more selected product objects displayed in the shopping cart application;
• send, from the client computing device to a coupon hosting system via a computer network, a first data signal including an indication of the one or more selected product objects;
• receive, at the client computing device from the client computing device via the computer network and in response to the first data signal, a second data signal including a coupon object associated with at least one of the selected product objects of the shopping cart application;
• and
• retrieve a coupon code corresponding to the determined coupon object.