Event driven anonymous device identifier generation

A system comprising:

• a processor-based application, which when executed on a computer, will cause the processor to:
• determine, by a mobile device having an actual device identifier, that anonymous networking has been enabled on the mobile device;
• detect a trigger for generating a random device identifier for the mobile device;
• in response to detecting the trigger, generating a random device identifier for the mobile device;
• and
• transmit the random device identifier to a network device instead of the actual device identifier.

A computer program product comprising computer-readable program code to be executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code including instructions to:

• determine, by a mobile device having an actual device identifier, that anonymous networking has been enabled on the mobile device;
• detect a trigger for generating a random device identifier for the mobile device;
• in response to detecting the trigger, generating a random device identifier for the mobile device;
• and
• transmit the random device identifier to a network device instead of the actual device identifier.

A method comprising:

• receiving, at a first computing device, metrics associated with a mobile device, the metrics including an actual device identifier of the mobile device;
• storing the metrics;
• receiving, at the first computing device from a second computing device, a request for the metrics;
• generating a response to the request, including the metrics;
• replacing the actual device identifier in the response with a random device identifier;
• and
• transmitting the response to the second computing device.

A computer program product comprising computer-readable program code to be executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code including instructions to:

• receive, at a first computing device, metrics associated with a mobile device, the metrics including an actual device identifier of the mobile device;
• store the metrics;
• receive, at the first computing device from a second computing device, a request for the metrics;
• generate a response to the request, including the metrics;
• replace the actual device identifier in the response with a random device identifier;
• and
• transmit the response to the second computing device.