Active time spent optimization and reporting

A system comprising:

• a processor;
• and
• a computer-readable storage medium having stored therein instructions which, when executed by the processor, cause the processor to perform operations comprising:
• dividing a presentation of content into a plurality of partitions;
• obtaining data associated with the plurality of partitions;
• based on the data, adjusting at least one respective length of time associated with the plurality of partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the plurality of partitions;
• and
• determining an amount of time spent by a user engaging in the presentation based on the at least one adjusted length of time and the plurality of partitions.

A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a processor, cause the processor to perform operations comprising:

• determining a total length of time associated with a user session, the user session comprising a presentation of content;
• partitioning the user session into partitions having respective time lengths;
• reducing at least one of the respective time lengths by an estimated time of disengagement by a user to yield at least one reduced time length;
• determining an active length of time associated with the user session by adding the at least one reduced time length with at least one of the respective time lengths, the active length of time comprising an amount of time spent by the user engaged in the presentation throughout the user session.