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US 2015/0088610 A1Published application
Equipping a Sales Force to Identify Customers
AssigneeIms Health Incorporated
InventorsChristopher R. Bayles, Glenn Connery, Steven L. DeWitt
Life of this patent
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Abstract
The disclosure generally describes computer-implemented methods, software, and systems for identifying a preferred next best customer for pharmaceutical sales representatives to contact to promote a pharmaceutical product. A customer can be defined as any health care practitioner, health care facility, health care hospital system, or health care plan.
Claims6
A computer-implemented method comprising:
- identifying an opportunity to contact a customer to promote a pharmaceutical product;
- accessing customer dynamics data, wherein the customer dynamics data is descriptive in part of the customer prescribing, purchasing, or reimbursement behavior for the pharmaceutical;
- accessing geographical location data;
- generating a methodologically-produced customer score based on the customer dynamics data and the geographical location data;
- and
- identifying one or more customers to contact based on the customer score.
3 more elements
Dependencies are inferred from the claim text.