Gift messaging based customer acquisition

A method, comprising:

• by at least one server network node:
• during a purchase transaction between a server network node associated with a vendor and a client network node associated with a product purchaser and regarding a product designated as a gift for a gift recipient, presenting a deferrable option to specify a gift message for the gift recipient;
• based on receipt of a request from the client network node in connection with the deferrable option to defer specification of a gift message for the gift recipient, obtaining an electronic messaging address from the client network node;
• sending to the electronic messaging address an electronic reminder message comprising an invitation to specify a gift message in association with the product;
• based on receipt of a response to the invitation, obtaining a gift message and contact information of the gift recipient;
• based on the contact information of the gift recipient, transmitting to the gift recipient an electronic notification message comprising access information for accessing the gift message;
• in response to receipt of a request from a requesting client network node comprising the access information, providing the gift message to the requesting client network node.