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US 2015/0033257 A1Published application
Apparatus and method for continuous video advertising
AssigneeADTV World
InventorsRavi Kulasekaran, Bala Chander
Life of this patent
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Abstract
An advertising system is described. An advertising system includes a storage module to store video advertising content. The advertising system also includes a server coupled with the storage module. The server to deliver a continuous feed of video advertising content to an interactive device and to adapt the video advertising content responsive to input received from the interactive device.
Claims20
A computer-implemented method comprising:
- on a server system including one or more processors and memory for storing one or more programs to be executed by the one or more processors:
- storing at least a first video clip including a plurality of video frames, wherein:
- at least one video frame of the first video clip is divided into a plurality of context regions, each respective context region of the at least one video frame corresponding to a different graphical area within the at least one video frame;
- and
- at least one context region is associated with one or more selectable context tags;
- and
- detecting, from a respective user, a selection of the at least one context region;
- in response to detecting the selection of the at least one context region, causing the one or more selectable context tags associated with the at least one context region to be displayed on a display device associated with the respective user;
- detecting, from the respective user, a selection of a particular context tag of the one or more selectable context tags;
- in response to detecting the selection of the particular context tag, retrieving at least one additional video clip that is contextually relevant to the selected context tag;
- and
- causing the at least one additional video clip to be delivered to said interactive device.
9 more elements
A server computer system, comprising:
- one or more processors;
- memory;
- and
- one or more programs stored in the memory, the one or more programs including instructions, which, when executed by the one or more processors, cause the server computer system to:
- store at least a first video clip including a plurality of video frames, wherein:
- at least one video frame of the first video clip is divided into a plurality of context regions, each respective context region of the at least one video frame corresponding to a different graphical area within the at least one video frame;
- and
- at least one context region is associated with one or more selectable context tags;
- and
- detect, from a respective user, a selection of the at least one context region;
- in response to detecting the selection of the at least one context region, cause the one or more selectable context tags associated with the at least one context region to be displayed on a display device associated with the respective user;
- detect, from the respective user, a selection of a particular context tag of the one or more selectable context tags;
- in response to detecting the selection of the particular context tag, retrieve at least one additional video clip that is contextually relevant to the selected context tag;
- and
- cause the at least one additional video clip to be delivered to said interactive device.
12 more elements
A non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by an electronic device, cause the device to:
- store at least a first video clip including a plurality of video frames, wherein:
- at least one video frame of the first video clip is divided into a plurality of context regions, each respective context region of the at least one video frame corresponding to a different graphical area within the at least one video frame;
- and
- at least one context region is associated with one or more selectable context tags;
- and
- detect, from a respective user, a selection of the at least one context region;
- in response to detecting the selection of the at least one context region, cause the one or more selectable context tags associated with the at least one context region to be displayed on a display device associated with the respective user;
- detect, from the respective user, a selection of a particular context tag of the one or more selectable context tags;
- in response to detecting the selection of the particular context tag, retrieve at least one additional video clip that is contextually relevant to the selected context tag;
- and
- cause the at least one additional video clip to be delivered to said interactive device.
8 more elements
Dependencies are inferred from the claim text.