Methods for providing advertisements in a digital radio and devices thereof

A non-transitory computer readable medium having stored thereon instructions for providing advertisements in digital radio comprising machine executable code which when executed by at least one processor, causes the processor to perform steps comprising:

• receiving multiplexed data comprising an audio program and one or more advertisements from a broadcasting computing device, wherein the advertisements are each assigned to one of one or more genres;
• demultiplexing the received multiplexed data to separate the audio program and the one or more advertisements;
• identifying based on program information present of the audio program, which one of the one or more genres corresponds with the program information of the audio program;
• identifying one or more of the advertisements associated with the identified one of the genres that corresponds with the program information of the audio program;
• and
• outputting the audio program and the identified one or more of the advertisements.

A mobile computing device comprising:

• one or more processors;
• a memory, wherein the memory coupled to the one or more processors which are configured to execute programmed instructions stored in the memory comprising:
• receiving multiplexed data comprising an audio program and one or more advertisements from a broadcasting computing device, wherein the advertisements are each assigned to one of one or more genres;
• demultiplexing the received multiplexed data to separate the audio program and the one or more advertisements;
• identifying based on program information present of the audio program, which one of the one or more genres corresponds with the program information of the audio program;
• identifying one or more of the advertisements associated with the identified one of the genres that corresponds with the program information of the audio program;
• and
• outputting the audio program and the identified one or more of the advertisements.