Automated targeting of information influenced by delivery to a user

A system comprising:

• one or more processors;
• and
• one or more memories storing instructions that, when executed by the one or more processors, cause the system to:
• analyze merchant fulfillment data and shipping data to determine a past delivery performance of merchants and shipping carriers;
• compile coupled to a computer network behavioral data describing past actions including products viewed and purchases made by users while visiting applications hosted by servers accessible by the users via the computer network;
• segment the behavioral data into clusters of behavior factors according to statistically related actions of the users;
• compile present user data describing a current action of a user while visiting a merchant website hosted by a server coupled to the computer network and accessible by the user on a merchant application;
• while the user is still visiting the website, compute a match between the present user data and one of the clusters of behavior factors;
• generate based on the match targeted information influenced by the present user data and the past delivery performance of a merchant and a shipping carrier;
• and
• provide the targeted information for presentation while the user is visiting the merchant application.

The system of claim 10, where the instructions, when executed by the one or more processors, further cause the system to:

• receive the merchant fulfillment data describing fulfilment of past orders by the merchants;
• receive shipping data for shipping carriers describing deliveries of past orders by the shipping carriers;
• and
• store data describing the past delivery performance of the merchants and the shipping carriers in a non-transitory data store, wherein analyzing the merchant fulfillment data and the shipping data to determine the past delivery performance of merchants and shipping carriers includes determining a timeliness and an accuracy by the merchants and the shipping carriers in respectively fulfilling and delivering the orders.