Interactive advertisement method and system

A computer system for encouraging a user to observe, engage, or observe and engage an advertisement, the computer system comprising:

• at least one non-transitory memory storing computer program code;
• and
• at least one processor, wherein the at least one memory and the computer program code are configured to, with the at least one processor, cause the computer system at least to:
• present the user with a virtual environment in which a game is to be played by the user,
• monitor participation of the user in the game,
• determine that the user is eligible to be presented with an interactive task involving the advertisement once the participation of the user in the game results in a game objective being achieved by the user,
• grant the user access to the interactive task after the user has achieved the game objective,
• present the user with the advertisement as part of the interactive task,
• confirm that the user paid attention to a portion of the advertisement, and
• grant to the user a reward in the virtual environment for paying attention to the portion of the advertisement, wherein the reward is redeemable at the discretion of the user to be used outside of the virtual environment as legal tender.