Method and apparatus for transmitting content in portable terminal

An apparatus that transmits content in a portable terminal, the apparatus comprising:

• a first communication module that searches for devices to each of which content is to be transmitted;
• a second communication module that transmits an address of a device;
• and
• a controller that controls the first communication module to search for the devices to each of which the content is to be transmitted, and performs a control operation for displaying information indicating devices discovered as a result of the search;
• determines, when a particular portable terminal to which the content is to be transmitted is selected from among the displayed information, whether the selected particular portable terminal is currently performing a communication connection with another portable terminal;
• controls the second communication module to request and receive, through a second communication module of the portable terminal, in response to determining that the particular portable terminal is currently performing the communication connection with the another portable terminal, an address of a device matched to a selected transmission method;
• and controls a third communication module of the portable terminal matched to the selected transmission method to make a communication connection with the particular portable terminal and to transmit the content to the particular portable terminal.