Method and apparatus for influencing grocery shoppers to make healthy food purchase decisions

A method for advertising a product comprising:

• inserting a product identifier sign into a central region of a sign structure, the product identifier sign providing a visual representation of the product being advertised, the product identifier sign being removably inserted into the central region of the sign structure;
• inserting one or more figures into the sign structure, the one or more figures extending from a top portion of the sign structure to provide a visual representation of one or more groups of people that can benefit from the product, each of the one or more figures depicted with a specified color code;
• and
• inserting one of more nutritional information banners into one or more of a plurality of lower regions, below the central region, of the sign structure, the one or more nutritional information banners having a color identifier that matches a specified color code of the one or more figures, thereby relating a nutritional benefit to a specific one of the one or more groups of people.

An advertisement sign comprising:

• a first channel receiving a product identifier sign into a central region of a sign structure, the product identifier sign providing a visual representation of a product being advertised, the product identifier sign, which contains name, picture, efficacies and component of a product, being removably inserted into the first channel of the sign structure;
• one or more figures insertable into the sign structure, the one or more figures extending from a top portion of the sign structure to provide a visual representation of one or more groups of people that can benefit from the product, each of the one or more figures depicted with a specified color code;
• and
• one of more nutritional information channels receiving one or more nutritional information banners, the one or more nutritional information banners having a color identifier that matches a specified color code of the one or more figures, thereby relating a nutritional benefit to a specific one of the one or more groups of people.