Creating rules for use in third-party tag management systems

In an online webpage in which webpage content is loaded into memory and processed at a central processing unit, a computer-implemented method for creating rules for a tag management system, the method comprising:

• crawling each one or more pages of a website;
• identifying one or more tags implemented within each of the one or more pages;
• identifying one or more patterns of the tags implemented within the one or more pages of the website;
• generating one or more rules that are configured to enable a tag management system to recreate the one or more identified patterns;
• and
• exporting the generated one or more rules.

A computer program product for use at a computer system, the computer program product for implementing a method for creating rules for a tag management system, the computer program product comprising one or more computer storage media having stored thereon computer-executable instructions that, when executed at a processor, cause the computer system to perform the method, including the following:

• crawling a page of a website;
• identifying the configuration of each of the tags implemented within the page;
• generating one or more rules for the page that enable a tag management system to recreate the identified configuration of the one or more tags implemented within the page;
• and
• exporting the generated one or more rules to the tag management system.