US 2014/0279056 A1 · INTELLIGENT PLATFORM FOR REAL-TIME BIDDING

Abstract

An intelligent platform for real-time bidding (RTB) includes a bidder that allows for the association of additional private or proprietary information with each bid it receives, and allows advertisers to filter impressions based on a rich set of attributes. The bidder can be used to bid across many ad exchanges using the same augmented bidding criteria. The system can have crawlers that include virtual web browser rendering for analysis to allow the system to determine location on a page, a size of the video, how it is played, and information about content in the video. The crawlers can include a browser-specific rendering crawler, which can determine browser-specific behavior.

Claims15

Dependent claims

A real-time bidding (RTB) system for use with an ad exchange that causes to be provided to end users advertising with content for display to the end user, the system comprising:

an RTB bidder having an interface to an ad exchange for receiving a bid request to bid on the display of advertising, the bidder responsive to information relating to an end user, responsive to content attributes from an ad exchange relating to the content, the bidder for generating a query based on the user information and content attributes;
and
a directory server, responsive to the query, for providing the query to one or more databases to obtain bidding information based on the information relating to the end user and content attributes;
the bidder for using the response to the bidding information, for determining how much to bid based on the bidding information.

1 more element

Dependencies are inferred from the claim text.

Intelligent platform for real-time bidding

Life of this patent

Intelligent platform for real-time bidding

Life of this patent

Abstract

Claims15