Mobile device user interface with dynamic advertising control interface area

A method of accessing advertising on a mobile device, comprising:

• providing a mobile device having a display;
• displaying a first user interface on the mobile device display, the first user interface including an application interface area and an advertising control interface area, wherein the advertising control interface area is located in a first region of the display, and the advertising control interface area has a graphic with content and is selectable by a user to cause the display of a second user interface comprising an advertising interface area having an advertisement corresponding to the graphic content;
• and
• moving the advertising control interface area from the first region of the display to a second region of the display while maintaining the mobile device in a fixed rotational orientation within a plane perpendicular to the Earth's surface.

A method of accessing advertising on a mobile device, comprising:

• providing a mobile device having a display;
• displaying a first user interface on the mobile device display, the first user interface including an application interface area and an advertising control interface area, wherein the advertising control interface area is located in a first region of the display, and the advertising control interface area has a graphic with content;
• and
• selecting the advertising control interface area to display a second user interface comprising the advertising control interface area in the first region of the display, an advertisement launch area in a second region of the display, and an advertising control interface removal area in a third region of the display.

A software development kit, comprising:

• a computer readable medium having computer executable instructions stored thereon which perform the following steps when executed by a computer processor:
• generating an advertising control interface area on a mobile device display, wherein the advertising control interface area has a graphic with content and is selectable by a user to cause an advertising interface area to be visible on the display, the advertising interface area comprising an advertisement corresponding to the graphic content;
• and
• performing at least one of the following steps in response to the rotation of the mobile device from a first portrait rotational orientation in a plane perpendicular to the Earth's surface to a second landscape rotational orientation in the plane perpendicular to the Earth's surface:
• a) changing the location of the advertising control interface area on the display relative to a viewer viewing the display from a first direction;
• b) changing the size of the advertising control interface area on the display;
• and
• c) displaying an additional advertising control interface area on the display.

A software development kit, comprising:

• a computer readable medium having computer executable instructions stored thereon which perform the following steps when executed by a computer processor:
• generating an advertising control interface area on a mobile device display, wherein the advertising control interface area has a graphic with content and is selectable by a user to cause an advertising interface area to be visible on the display, the advertising interface area comprising an advertisement corresponding to the graphic content;
• and
• detecting a user gesture on the mobile device display;
• and
• moving the advertising control interface area from a first region of the display to a second region of the display while the mobile device is in a fixed rotational orientation in a plane perpendicular to the Earth's surface in response to the user gesture.

A software development kit, comprising:

• a computer readable medium having computer executable instructions stored thereon which perform the following steps when executed by a computer processor:
• displaying an advertising control interface area in a first region of a mobile device display, wherein the advertising control interface area has a graphic with content;
• detecting a user selection of the advertising control interface area;
• and
• in response to the detected user selection of the advertising control interface area, displaying the advertising control interface area in the first region of the display, an advertisement launch area in a second region of the display, and an advertising control interface removal area in a third region of the display.