US 2014/0279026 A1 · ENERGY-EFFICIENT MOBILE ADVERTISING

Abstract

Various technologies described herein pertain to prefetching advertisements for mobile advertising. A prediction model for estimating a number of advertisements that a mobile client is likely to request during an upcoming prediction time period can be employed. An estimated total amount of time of likely interaction with application(s) executed by the mobile client can be predicted; based upon such prediction, a number of advertisement slots likely to be available and a probability of each of the advertisement slots being available can be computed. Moreover, an ad server can allocate advertisements in a pending advertisement queue and/or disparate advertisements collected from an ad exchange to the mobile client based upon the number of advertisement slots likely to be available, the probability of each of the advertisements slots being available, and aggregated probabilities of the pending advertisements in the pending advertisement queue being displayed prior to corresponding deadlines for expiration.

Claims20

Dependent claims

A method, comprising:

receiving past behavior data for a mobile client;
predicting an estimated total amount of time of likely interaction with one or more applications executed by the mobile client during an upcoming prediction time period based upon features from the past behavior data for the mobile client;
computing a number of advertisement slots likely to be available during the upcoming prediction time period based upon the estimated total amount of time of likely interaction with the one or more applications during the upcoming prediction time period;
and
determining a probability of each of the advertisement slots being available during the upcoming prediction time period;
wherein prefetched advertisements are assigned to the mobile client for the upcoming prediction time period by an ad server based at least in part upon the number of advertisement slots likely to be available during the upcoming prediction time period and the probability of each of the advertisement slots being available during the upcoming prediction time period, and wherein the prefetched advertisements are retained in an advertisement cache of the mobile client and locally served for display on a display screen of the mobile client during execution of the one or more applications.

3 more elements

An ad server that allocates advertisements to mobile clients, comprising:

a data repository that retains a pending advertisement queue that comprises pending advertisements, wherein the pending advertisements in the pending advertisement queue are collected from an ad exchange and have yet to be displayed by one or more of the mobile clients, and wherein the pending advertisements in the pending advertisement queue each have a corresponding deadline for expiration;
an interface component that receives a prefetch request from a given mobile client for a certain number of advertisements to be locally served during an upcoming prediction time period for display by the given mobile client during execution of one or more applications, wherein the mobile clients comprise the given mobile client;
an aggregation component that computes an aggregated probability of each of the pending advertisements in the pending advertisement queue being displayed by at least one of the mobile clients prior to the corresponding deadline for expiration;
and
an allocation component that, in response to the prefetch request, assigns at least one of one or more disparate advertisements collected from the ad exchange or one or more of the pending advertisements from the pending advertisement queue to the given mobile client based at least in part upon the aggregated probability of each of the pending advertisements in the pending advertisement queue being displayed prior to the corresponding deadline for expiration, a number of advertisement slots that the given mobile client is likely to have available during the upcoming prediction time period, and a probability of each of the advertisement slots of the given mobile client being available during the upcoming prediction time period;
wherein the interface component transmits assigned advertisements to the given mobile client.

3 more elements

Dependencies are inferred from the claim text.

Energy-efficient mobile advertising

Life of this patent

Energy-efficient mobile advertising

Life of this patent

Abstract

Claims20