US 2014/0279024 A1 · SYSTEM FOR AND METHOD FOR A CONSUMER EXPERIENCE PLATFORM

Abstract

Exemplary embodiments provide a campaign tool that enables content providers to bid for the opportunity to transmit their content mobile devices associated with consumers though a cloud based computing environment. The campaign tool is hosted by another entity. The content may be any of a variety of different contents types and may be tailored to be relevant to the consumer. The campaign tool may have a bidding system that implements one or more algorithms to manage the bidding process. The content is pushed to the mobile device following an affirmative action, such as an NFC tap, by the consumer.

Claims22

Dependent claims

A computer-implemented method, comprising:

receiving, by at least one computer processor, a proposal, from an entity, to provide content to one or more mobile devices;
evaluating the proposal against a set of pre-determined criteria;
electronically providing a first determination regarding an approval of the proposal;
receiving, by the at least one computer processor, a bid to provide the content to the one or more mobile devices;
evaluating the bid using one or more algorithms;
electronically providing a second determination regarding an approval of the bid;
and
receiving, by the at least one computer processor, the content for distribution to the one or more mobile devices.

5 more elements

Dependencies are inferred from the claim text.

System for and method for a consumer experience platform

Life of this patent

System for and method for a consumer experience platform

Life of this patent

Abstract

Claims22