Using entity repository to enhance advertisement display

One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for facilitating enhanced advertisement display, comprising:

• recognizing an entity identifier uniquely identifying an entity associated with an advertisement selected for presentation in response to a received search query;
• using the entity identifier to identify supplemental data within an entity repository that is associated with the entity identifier;
• and
• providing an enhanced advertisement that includes the advertisement and the supplemental data.

A system for facilitating enhanced advertisement display, the system comprising:

• a core advertisement index including a plurality of core advertisements available for display based on one or more corresponding keywords for each core advertisement;
• a plurality of vertical advertisement indices, wherein each vertical advertisement index includes a plurality of item advertisements associated with a vertical segment that are available for display based on one or more corresponding filters for each item advertisement;
• and
• an advertisement selecting component that obtains core advertisements relevant to a search query and item advertisements relevant to a search query and utilizes keyword bids associated with the core advertisements and autotarget bids associated with the item advertisements to select one or more advertisements from among the obtained core advertisements and index advertisements to present in response to the search query.