Method, system and components for obtaining, evaluating and/or utilizing seller, buyer and transaction data

A method for effectively providing a transaction related offering to at least one consumer via an on-line environment for the purpose of providing an incentive to at least one consumer to purchase one or more products or services via the on-line environment, the method comprising:

• advertising availability of the transaction related offering to the at least one consumer prior to the consumer making a purchase via the on-line environment;
• monitoring consumer behavior of the at least one consumer within and outside the on-line environment using a code embedded in a graphic associated with the transaction related offering to generate consumer behavior data;
• and
• analyzing the consumer behavior data to determine efficacy of a plurality of parameters relating to the transaction related offering,
• wherein the analysis of the consumer behavior data provides information indicating whether or to what extent the transaction related offering is an incentive to at least one consumer to purchase one or more products or services via the on-line environment.